Unlocking the power of good gut health.

Injoy: Loves Your Guts

As gut health continues to gain momentum, people are looking for a convenient solution they can rely on. In response, Reckitt Benckiser wanted to launch their new daily fibre supplement brand - Injoy.

Our campaign turned the hero product, chewable gummies, into lovable characters and brought to life their excitement of helping the world enjoy better gut health. 

Alongside the concept for the launch campaign, we oversaw the creation of guidelines for the new brand.

NB The release was paused so the project is still in the pipeline. The gummy illustrations are concept only.