Growing a nation of little ones who love veg.

Ella’s Kitchen: Little Veg Lover

When little ones start weaning their palates are super receptive to new flavours. So if they’re introduced to lots of veggies first (rather than sweet fruits), they develop a taste for veg that could last a lifetime. 

To help Ella’s Kitchen communicate this to parents we developed the Little Veg Lover platform (including naming and branding), which could be used across different touch points of the business - such as advice on their website and newsletters, top tips on social, in-store promotions and PR giveaways. The slogan ‘Veg it, switch it, repeat it’ is a quick reminder of the three most important steps to getting vegetables into a little one’s diet.