Making vaginal health sexy.

Durex Intima Protect: Yes When You Want

75% of women will suffer from a vaginal infection in their lifetime. And lack of confidence from these side effects, puts women off having sex.

This campaign to launch Durex’s new Intima Protect range - their first foray into the vaginal care market - empowered women not to let vaginal health get in the way of their sex lives. And stressed that while there are plenty of reasons to say no, vaginal discomfort need not be one of them.

The range launched in Iberia and Benelux before being rolled out across other European markets.