Turning unwanted gift sets into good deeds.

Wingman: Hand it Down

Every Christmas, thousands of men receive a toiletries gift set with a scent far below their years. They are left abandoned in the back of a bathroom cupboard. 

We worked with Wingman - newcomer to the male grooming category - and asked men across the country to repurpose their unwanted gift set by handing it down to a teen in need along with a piece of sage advice they wish they knew at 14 years old.